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What training
with EJ involves.

Four routes: one-to-one in the studio, online on your own schedule, competition preparation, and BioTransform. What follows is what actually happens in each, and which part of it is yours.

Option 01

Personal training

One-to-one, on the sixth floor of 33E Hongkong Street. The studio is private and closed, so the hour is yours: no waiting for equipment, no audience, no one working in around you.

It starts with a conversation rather than a session. What you want to change, what your week actually looks like, what you have already tried and where it stopped working. The programme is written from that. EJ trains every personality, fitness level and body type, and the plan is built for the body in front of him rather than pulled off a shelf.

In the session he runs it — the order of the work, the load, the tempo, the correction while the rep is happening. Nutrition is set alongside the training, because one without the other does not hold. As you adapt, the programme changes.

Outside the session the work is yours: the food, the sleep, and turning up. That part is not negotiable, and EJ will say so plainly when it slips.

The studio is open Monday to Friday, 6:30am to 9:00pm, and Saturday and Sunday, 9:00am to 4:00pm, so sessions sit either side of a working day.

See the studio
EJ Philip standing with his arms folded beside the illuminated Alpha Beast Fitness sign in the studio
Option 02

Online coaching

The same structure, run at a distance. You keep your own gym and your own schedule; the programme, the diet and the accountability come from EJ.

Where
Wherever you already train — a gym near work, the one downstairs, or at home. Your schedule and your space, not the studio’s opening hours.
The programme
A blend of exercises built to raise your metabolism and your overall health, written for your level rather than copied off a template.
Nutrition
A balanced diet set alongside the training, so the two are pulling the same way instead of cancelling each other out.
Support
EJ’s coaching support and check-ins while you run it. You train on your own. You do not decide on your own.
Your part
Doing the sessions when nobody is watching, and being straight in the check-ins about the ones you did not do.
Who it suits
People who travel, people who already train and want the guesswork taken out, and people who cannot get to Hongkong Street on a weekday.

If what you actually need is someone correcting you in the room, take personal training instead — it is the same coach and the same method, with the hour in the studio added back.

Back to personal training
Option 03

Competition preparation

EJ Philip in an Alpha Beast jersey with two athletes holding their medals in front of the Muscle Contest Vietnam backdrop
Muscle Contest Vietnam — EJ in the corner, with his athletes and their medals

Bodybuilding and physique prep. Training, nutrition, conditioning and posing are built as one structure and timed against your show date, so that what walks on stage is balanced rather than only lean. Posing is part of the work from the start, not bolted on in the last week.

Prep is the least forgiving thing on this page. The programme moves as your condition moves, and it only works if the reporting back is honest.

EJ has stood on the stage himself — Mr World Singapore 2023, Senior Division — and he corners other people’s athletes at shows around the region, including Muscle Contest Vietnam. Seventeen medals have been won across bodybuilding and combat sports by athletes he has coached, male and female.

If you have a date, bring it to the first conversation. If you do not have one yet, that conversation is where it gets set.

Client results

The fourth route
starts with blood work.

BioTransform is Alpha Beast’s own science-based transformation programme. Blood work and DNA insights are read first — kidney and liver markers, blood sugar and lipids, hormones and thyroid, heart risk markers, vitamin D, B12, ferritin — and the training, nutrition and recovery plan is written from what they say rather than from what is assumed. It has its own page, because there is more to it than fits in a paragraph.

Read about BioTransform
Questions

Asked before signing up.

  • Ask for proof you can check. Photographs of that trainer’s own clients, taken in the same room at week one and again at week twelve. Names of people who will put their own name to it. And a programme that changes as your body changes, rather than the same eight weeks handed to everyone. Alpha Beast publishes the photographs and the names on the results page — read them before you message anyone, here or anywhere else.

Tell EJ what you
want to change.

He will tell you straight whether he can help, which of the four fits, and what it would take. The studio is on the sixth floor of 33E Hongkong Street.

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